The Ultimate Guide to Search Engine Optimization (SEO)
What is SEO?
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The goal of SEO is to increase the number of organic (non-paid) visitors to a website by making it more visible to users who are searching for relevant information.
Why is SEO Important?
SEO is important because it can help you attract more visitors to your website, without having to pay for advertising. By optimizing your website for relevant keywords, you can make it more likely to appear in the SERPs when people search for those terms. This can lead to a significant increase in traffic to your website, and ultimately, more customers or clients.
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